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Data and Performance
Metrics
From 15.2 Trillion Telco Data Points
Although the telecom sector is primarily linked with communication services, it is crucial to remember that the industry also overlaps with numerous technologies and inventions that contribute to a broader spectrum of leisure possibilities.
Network Performance:
- Latency: Measure the time it takes for data to travel from the source to the destination.
- Throughput: Evaluate the amount of data transferred over the network in a given time.
- Packet Loss: Assess the percentage of data packets lost during transmission.


Discover a Wider World of
Recreation
From 15.2 Trillion Telco Data Points
Although the telecom sector is most commonly linked with communication services, it is crucial to remember that the industry also overlaps with other technologies and inventions that contribute to a larger range of leisure opportunities.
Smart Homes and Entertainment: Telecommunications services contribute to the development of smart homes, where connected devices provide a seamless and integrated entertainment experience.
Telecom-Enabled Sports and Fitness: Wearable devices, fitness trackers, and health monitoring applications often rely on telecommunications infrastructure to transmit data.
Built for Win-Back and
New SIM Acquisition
We assist telco marketers in increasing win-back, optimising customer retention, and simplifying acquisition by leveraging market trends, data, and attribution across trillions of data points and serving personalised advertising at the right time, in the right place.
Promotional Offers
Telcos often provide special promotions, discounts, or exclusive deals to win back former customers or attract new ones.
Improved Services
Enhance the quality of services to address issues that may have led to customer churn.
Targeted Marketing
Use data analytics to identify and target specific customer segments for win-back campaigns.
Network Quality
A reliable and fast network is a crucial factor for both retaining existing customers and attracting new ones.
Enhance Segmentation with
Data Stories
Telecommunications (telco) involves weaving narratives around data to derive meaningful insights and communicate findings effectively. Data stories help stakeholders understand complex information, make informed decisions, and identify actionable strategies.
Segment Behavior Analysis
Based on the demands and usage habits of particular segments, identify chances for cross-selling or up-selling services.
Geographic Insights Marketing
Geographic insights are essential to the telco sector as they guide network design, business strategy, and regional optimization.
Customer Satisfaction Journey
Through social media, events, and community forums, telcos can interact with customers and improve satisfaction.
Competitive Landscape
Telcos expand globally through partnerships, acquisitions, and strategic moves to stay ahead in a competitive market.
Other Features
In the ever-evolving field of telecommunications, various features and technologies continue to shape the industry.

Contextual Targeting
Ads are placed in contexts or next to content that is pertinent to the message of the ad through the use of contextual targeting.

Native Advertising
Reach your advertising KPIs by using effective native ads and advanced targeting. Transparent and completely measurable reports.